Sonia Chopra

Sonia Chopra

Sonia Chopra is a senior trial consultant with NJP Litigation Consulting. With a doctoral degree in psychology and law and a passion for research, Dr. Chopra applies current social science theory to a wide variety of legal issues. In her work as a consultant, she designs, conducts and analyzes focus groups and trial simulations, and assists attorneys in case analysis, theme development and jury selection. Dr. Chopra also has extensive experience working with both trial attorneys and witnesses on their communication and persuasion skills and she has interviewed hundreds of jurors following verdicts. She has served on the Board of Directors of the American Society of Trial Consultants and is the Associate Editor of the trial manual, Jurywork®: Systematic Techniques.

Articles written by this author:

Does the high unemployment rate impact plaintiffs’ win rates in employment cases?

The jobs recession likely impacts plaintiffs’ win rates, but more certain is that a juror’s decision is based on gender, racial/ethnic, or demographic biases

Sonia Chopra

2010 December


Using the Internet and social media in jury selection

The Internet has opened a whole new field for jury panel background checks

Sonia Chopra

2012 February


Challenging legal assumptions about juror bias

A jury consultant culls the latest research into practical advice on winning challenges for cause

Sonia Chopra

2013 February


The psychology of asking a jury for a damage award

How should you ask for an award? Give a number or just let the jury decide?

Sonia Chopra

2013 March


The art of jury de-selection

The art of jury de-selection

Don’t try to pick the best jurors; focus on identifying bias against your client

Sonia Chopra

2014 February


Drafting and using jury questionnaires effectively

A guide to writing your questionnaire, getting it admitted and using it effectively

Sonia Chopra

2015 February