Susan Hanshaw

Susan Hanshaw

Bio as of May 2017:

Susan Hanshaw is the chief marketing strategist for Inner Architect. With an extensive background in digital and direct marketing, Susan has developed and managed lead generation and customer contact strategies on both the client and vendor sides. She holds a certification in search marketing from Google. Susan has worked for and consulted with companies from Bank of America, Time Inc., Home Depot and Victoria’s Secret to hundreds of small to medium-sized niche businesses. She has been a consultant to plaintiff law firms since 2009.

 

Articles written by this author:

The four most important Web 2.0 tools for lawyers

Want to be on the cutting edge of social networking? These tips will help you maximize the latest trends in communication

Dean Guadagni
Susan Hanshaw

2009 July


Blogs: Your superhighway to visibility

A blog is the hub and centerpiece for messaging and broadcasting practical suggestions on how to get your message out

Susan Hanshaw
Dean Guadagni

2009 November


Video marketing and the law firm

YouTube may be the direct descendant of cable TV, but here you get your own channel to tell your clients’ stories

Susan Hanshaw
Dean Guadagni

2012 May


Using Google Analytics to fine-tune your Web site

A free service from Google can show where your Web site is strong, and where it needs work

Susan Hanshaw

2013 August


How to integrate online marketing and your client intake process

A look at Google AdWords’s place in your marketing plan, and the importance of integrating digital marketing with case intake

Susan Hanshaw
Dean Guadagni

2017-June